Izhmash AK-74M Airsoft Rifle

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Izhmash has designed an airsoft version of AK-74M. The press release seems to indicate that they designed it and will be manufacturing it. Most gun companies just license the name to an Asian manufacturer. The dimensions and weight will be the same as the real AK-74M.
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Could this be a sign that Izhmash is finally getting serious about the consumer market?